Privacy Policy

Your privacy is paramount to us at NovaWhite.

Last Updated: October 26, 2023

NovaWhite ("us", "we", or "our") operates the website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you. Our primary goal in collecting information is to provide you with a secure, smooth, efficient, and customized experience.

Types of Data Collected

Personal Data

While using our Service, particularly when contacting us or subscribing to our newsletter, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number (optional)
  • Address, State, Province, ZIP/Postal code, City (for purchases or specific services, if applicable)
  • Cookies and Usage Data

We collect this information for the purpose of providing the Service, identifying and communicating with you, responding to your requests/inquiries, servicing your purchase orders (if applicable), and improving our services.

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. This information is used to analyze trends, administer the site, track users' movement around the site, and gather demographic information about our user base as a whole. It is not linked to any information that is personally identifiable.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies: We use Session Cookies to operate our Service. These are temporary and deleted from your machine when your web browser closes.
  • Preference Cookies: We use Preference Cookies to remember your preferences and various settings, such as language or location.
  • Security Cookies: We use Security Cookies for security purposes, such as to authenticate users and prevent fraudulent use of accounts.
  • Analytics Cookies: We may use third-party Service Providers to monitor and analyze the use of our Service (e.g., Google Analytics). These cookies collect information about how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site.

2. Use of Data

NovaWhite uses the collected data for various purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To notify you about changes to our Service or any products or services we offer.
  • To allow you to participate in interactive features of our Service when you choose to do so.
  • To provide customer support and respond to your inquiries.
  • To gather analysis or valuable information so that we can improve our Service and user experience.
  • To detect, prevent and address technical issues, and to ensure the security of our Service.
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
  • To fulfill any other purpose for which you provide it.

3. Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), NovaWhite's legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. NovaWhite may process your Personal Data because:

  • We need to perform a contract with you (e.g., to provide our services).
  • You have given us explicit permission to do so.
  • The processing is in our legitimate interests (e.g., for administrative purposes, service improvement, security, fraud prevention) and it's not overridden by your fundamental rights and freedoms.
  • For payment processing purposes (if applicable).
  • To comply with a legal obligation to which we are subject.

4. Data Retention

NovaWhite will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Data that is no longer required will be securely deleted or anonymized.

NovaWhite will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

5. Data Transfer

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside [Our Country of Operation, e.g., United States] and choose to provide information to us, please note that we transfer the data, including Personal Data, to [Our Country of Operation] and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. NovaWhite will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information. For transfers of data from the EEA, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, or other lawful mechanisms.

6. Disclosure of Data

Legal Requirements

NovaWhite may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation or governmental request.
  • To protect and defend the rights or property of NovaWhite.
  • To prevent or investigate possible wrongdoing in connection with the Service.
  • To protect the personal safety of users of the Service or the public.
  • To protect against legal liability.

We may also share your information with our trusted third-party service providers who perform functions on our behalf, such as website hosting, data analysis, payment processing (if applicable), email delivery, and other similar services. These third parties are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.

7. Security of Data

The security of your data is important to us. We strive to use commercially acceptable means to protect your Personal Data, including administrative, technical, and physical safeguards. For example, we may use SSL encryption for data transmission. However, remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to protect your Personal Data, we cannot guarantee its absolute security. We encourage you to use strong passwords and to be careful about the information you share online.

8. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. NovaWhite aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us using the details provided in the "Contact Us" section. In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section if applicable, or by contacting us.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data under certain conditions, such as for direct marketing purposes.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information under certain conditions.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where NovaWhite relied on your consent to process your personal information. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Please note that we may ask you to verify your identity before responding to such requests to ensure the security of your personal information. We will respond to your request within a reasonable timeframe, and in accordance with applicable law.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

9. Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services (e.g., website hosting, email delivery, analytics) or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. We ensure that our Service Providers are compliant with relevant data protection regulations.

10. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. This Privacy Policy applies only to our Service.

11. Children's Privacy

Our Service does not address anyone under the age of 18 ("Children"), or the applicable age of consent in your jurisdiction if different. We do not knowingly collect personally identifiable information from anyone under this age. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have any concerns about our privacy practices, please contact us:

  • By email: [email protected]
  • By visiting this page on our website: ./contacts.html
  • By mail: NovaWhite Privacy Department, 1 White Star Avenue, Elegance City, EC1 2NW (Placeholder Address)